The number of conversations you have with your smartphone is about to go way up, for better or worse. Nuance, the company whose speech recognition technology helped bring Apple's Siri to life, is now taking its technology into a new frontier: mobile advertisements. The program is called Voice Ads and enables advertisers to embed voice recognition into ads, so smartphone users can respond with speech.
The number of conversations you have with your smartphone is about to go way up, for better or worse. Nuance, the company whose speech recognition technology helped bring Apple's Siri to life, is now taking its technology into a new frontier: mobile advertisements. The program is called Voice Ads and enables advertisers to embed voice recognition into ads, so smartphone users can respond with speech.
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